Social marketing for a better world

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  • DKT operates in countries that contain 60% of the world’s people.
    DKT operates in countries that contain 60% of the world's people.
  • In 2013, DKT sold over 548 million condoms. That’s enough to cover 2 million laps in an Olympic sized swimming pool!
    In 2013, DKT sold over 548 million condoms. That's enough to cover 2 million laps in an Olympic sized swimming pool!
  • For less than $2 of donor funding, DKT can provide a couple with contraception for one year.
    For less than $2 of donor funding, DKT can provide a couple with contraception for one year.
  • DKT delivered 23.6 million Couple Years Protection in 2013, making us one of the largest private providers of family planning in the world.
    DKT delivered 23.6 million Couple Years Protection in 2013, making us one of the largest private providers of family planning in the world.
  • DKT has received Charity Navigator’s coveted 4-star rating for financial performance 6 years in a row.
    DKT has received Charity Navigator's coveted 4-star rating for financial performance 6 years in a row.
  • DKT’s headquarters expenses are less than 2% of total budget.
    DKT's headquarters expenses are less than 2% of total budget while fundraising expenses are around .2% of budget.
  • In 2013 DKT helped avert 8.3 million unwanted pregnancies, 12,364 maternal deaths, and 1.8 million abortions.
    In 2013 DKT helped avert 8.3 million unwanted pregnancies, 12,364 maternal deaths, and 1.8 million abortions.
  • In 2013, DKT sold almost 550 million condoms – over 1,000 condoms a minute.
    In 2013, DKT sold almost 550 million condoms - over 1,000 condoms a minute.

DKT is one of the largest private providers of family planning and reproductive health products and services in the developing world, serving 21 million couples in 2013, and preventing 8.3 million unwanted pregnancies, 12,364 maternal deaths, and 1.8 million abortions.

Since 1989, the nonprofit organization DKT International has been promoting family planning and HIV/AIDS prevention through social marketing. DKT has 22 programs in 20 countries and in 2013 it provided and sold 548 million condoms, almost 72 million cycles of oral contraceptives, over 16 million injectable contraceptives, 1.8 million IUDs, and 14 million misoprostol pills. For more details, click here. View short clip of DKT founder Phil Harvey describing social marketing here.

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Our marketing is key to the success of our programs, and we are excited to share the innovative strategies our 22 programs use to reach millions of women and men with messages about family planning .

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Download 2012 Contraceptive Social Marketing Statistics

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