Since 1989, the nonprofit organization DKT International has been promoting family planning and HIV/AIDS prevention through social marketing. DKT has 21 programs in 19 countries and in 2012 provided and sold 600 million condoms, more than 76 million cycles of oral contraceptives, and over 16 million injectable contraceptives, 1.5 million IUDs, and 16 million misoprostol pills. In 2012, DKT efforts prevented 8.2 million unwanted pregnancies, 14,000 maternal deaths, and 1.7 million abortions.
DKT uses TV commercials and other mass media, including internet platforms, to reach millions of women and men with messages about family planning and safe sex.