In November 2010 Ghana attained Middle Income Country (MIC) status, and there are many indicators consistent with this status, including a National Health Insurance Scheme (NHIS), and strong progress against many MDG indicators, for example the eradication of polio and guinea worm.
However, despite progress in other areas, maternal health and family planning In Ghana lag behind its MIC status. Maternal mortality is high at 451 deaths per 100,000 live births, and both modern contraceptive use and family planning uptake are on the decline, while the unmet need for family planning has been rising.
DKT Ghana started its operations in 2011 and began sales in March of 2012. DKT Ghana is leveraging two classic social marketing strategies to address the family planning situation in Ghana: driving demand via brand building that leverages mass media and non-traditional communication; and improving commodity security via broad and deep distribution of high quality, affordable contraceptives. DKT is marketing and distributing two condom brands, Kiss and Fiesta, in order to reach targets across the economic spectrum. DKT Ghana has sales staff throughout the country doing direct sales, as well as creating innovative partnerships to bring Kiss to the widest spectrum of consumers.
DKT Ghana is also in the process of registering additional brands and products with the Ghana Food and Drugs Board (FDB). DKT Ghana will soon offer a full range of contraceptives and other reproductive health products. Stay tuned for more about the launch of DKT Ghana’s new brands and products.
In 2012 alone, DKT Ghana sold 2.2 million condoms, nearly 900 implants, and over 62,000 medical abortion doses. This translates to 133,411 CYPs.
For more information:
Director: Mary Aikenhead
Address: PMB 99, Kanda Estates, Accra, Ghana
Tel: +233-0-302 772 799
Facebook: Fiesta Condoms GH
YouTube: Kiss Condom Ad