Social marketing for a better world

Ghana

785,413 CYPs in 2015

As a country, Ghana has made strong progress against many Millennium Development Goals, including the eradication of polio. However, maternal health and family planning indicators continue to lag behind the Sustainability Development Goals. DKT’s  objective in Ghana is to raise the contraceptive prevalence rate and reduce maternal mortality. To accomplish this, DKT  trains nurses and midwives to provide IUDs and implants and ensures that high quality IUDs, implants, and other contraceptive products and are available, affordable and accessible.

DKT Ghana has two condom brands, Kiss and Fiesta,  which are both targeted to young consumers. Kiss is a low-priced condom that provides the greatest affordability for young Ghanaians, and fills a gap in the market for a high-quality, aspirational product at an affordable price. DKT currently has three female contraceptives under the brand name Lydia, including an oral contraceptive pill, and IUD, and the Lydia Postpill (emergency contraceptive pill). DKT is in the process of registering Lydia injectables and pregnancy test kits with the Ghanaian FDA.

In 2013, DKT launched the No Yawa (“no problem”)  youth program in collaboration with Marie Stopes International and Grameen Foundation. As pre-marital sex is taboo, teens in Ghana often do not have a place to learn about sexual and reproductive health. No Yawa aims to create a safe space where youth can ask questions and learn about sexual health. No-Yawa offers a toll-free, 24-hour hotline, an SMS program that sends out weekly text messages with information about sexual and reproductive health, and clinics where staff are committed to providing youth with sensitive, nonjudgmental care.

In 2015, DKT Ghana sold over 22 million condoms, over 1 million oral contraceptive pills, and over 270,000 medical abortion doses, generating 785,413 CYPs.

For more information, please contact our country director. You can find their information here

Website: www.fiestacondomsgh.comhttp://lydiacaresgh.com/
Facebook: Fiesta Condoms GH
Lydia Facebook: Lydia Cares Ghana
Twitter: @FiestaCondomsGH
YouTube: Kiss Condom Ad
YouTube: Lydia IUD Ad
No Yawa: http://www.noyawagh.com/

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