Mexico
108,581 CYPs in 2009
Nearly two decades after the government embarked on an ambitious birth control program, Mexico is becoming a model for family planning in developing countries. From 1973 to the present, Mexico's annual growth rate fell from 3.2 to 2.2 percent, and now more than half of all Mexican women of childbearing age use some form of birth control.
But as many as 60 percent of women receiving state-sponsored birth control devices do so secretly because their husbands believe it might diminish their manhood or promote infidelity. In addition, state family planning programs face the challenge of reaching the 40 percent of Mexico's population who are poor and live in rural villages.
Building on its successful program in Brazil, DKT began its program in Mexico at the end of 2003 by introducing a line of affordable scented and colored condoms under the Prudence brand name. They were followed by oral contraceptives and injectables in the second year of the program.
Despite Mexico's success in lowering its birthrate, there still is a strong need for DKT's program. Private companies have a strong contraceptive presence in the marketplace, but many of their brands are too expensive for the poor and do not reach those villagers who need them most. Currently, DKT's program works with distributors that stock supermarkets, drugstores, and wholesalers.
In 2009, DKT’s program sold over 10 million condoms and over 100,000 female condoms. Along with other contraceptive sales, this translates into 108,581 CYPs.