Indonesia
5,196,197 CYPs in 2009
Indonesia is one of the great family-planning success stories in the developing world. In the 1970s, families often had six or more children. Today, the average Indonesian family consists of around three children. This decrease in family size means healthier and better-educated children and a fourfold decline in Indonesia’s infant mortality rate from 142 deaths per 1,000 live births in 1967 to 35 deaths per 1,000 live births in 2000.
DKT-Indonesia became an independent non-governmental social marketing organization in 1996. Over the past five years, the program has expanded dramatically, and it now serves over 5 million couples throughout the Indonesian archipelago, making it one of the largest family planning programs in the world.
DKT-Indonesia has developed an especially strong net work of midwives, the key providers of reproductive health services for the lower income and rural segments of Indonesia society. Working together and through central, regional, and provincial midwife associations, DKT-Indonesia directly reaches an estimated 15,000 midwives monthly through franchises and other venues, providing materials, technical support, and products.
DKT-Indonesia tracks the ratio of sales revenues in relation to core program costs. Core program costs are defined as total operational expenses less the behavior change activities of training, education, and marketing. Based on this calculation, DKT-Indonesia's sustainability was almost 100 percent in 2009.
In 2009, DKT-Indonesia sold over 93 million condoms, over 16 million oral contraceptives, and over 10 million injectable contraceptives. In addition, DKT sold about 130,000 IUDs and over 3,000 manual vacuum aspiration kits. This translates into 5,196,197 CYPs, an 11 percent increase over last year.