Social marketing for a better world

Newsletter December 2014

Dear Friends of DKT,

Reflecting on the past year, we have much to be proud of here at DKT International. We are poised for a record breaking year thanks to new initiatives like our Dhanak clinics network in Pakistan and new products like the Sayana Press. We expanded to Tanzania and Myanmar and are encouraged by early developments in these countries. We continued to build results-oriented partnerships with businesses, suppliers, donors, and government bodies, understanding that DKT’s efforts are part of a broad movement.

I look forward to exciting things in 2015. We are grateful for your continued interest in DKT and hope you enjoy our final newsletter of 2014.

Cheers,

Christopher Purdy
President
DKT International

 

Sayana Press Launch in Nigeria

Sayana Press is an innovative, 3-month injectable contraceptive that offers more flexibility and accessibility to family planning for women in Nigeria.

Sayana Press is an innovative, 3-month injectable contraceptive that offers more flexibility and accessibility to family planning for women in Nigeria.

DKT International promotes contraceptive innovation, and is proud to be among the initial organizations to launch the Sayana Press, a new injectable contraceptive.  DKT Nigeria became the first program to commercially introduce Sayana Press in Africa this October in partnership with Pfizer.  Many are hopeful that with successful launching of this product, it will eventually be permitted for self-injection, which would revolutionize the contraceptive market. To read more, check out DKT’s newest blog post on the potential for Sayana Press to change how family planning services are provided in developing countries.

 

Short Film on Phil Harvey: A Pioneer of Social Marketing

Phil Harvey founded DKT International in 1989.

Phil Harvey founded DKT International in 1989.

When Phil Harvey traveled to India as a volunteer in the 1960’s, an idea began to germinate. Applying commercial marketing techniques to the goals of family planning has helped revolutionize access to family planning products and services.  Watch Phil Harvey, founder of DKT International, discuss the origins of Contraceptive Social Marketing and its demonstrated impact on the lives of women and men around the world.

 

Improving access to safe abortion in Mozambique

DKT trains providers and midwives on proper use of MVA kits throughout the year, ensuring that women receive safe abortions when necessary.

DKT trains providers and midwives on proper use of MVA kits throughout the year, ensuring that women receive safe abortions when necessary.

Improving access to safe and accessible abortions is vital. In July, Mozambique became the fourth country in Africa tolegalize abortion without restriction. As a result,DKT Mozambique will now sell and provide the abortion pill in addition to other high-quality products to women in Mozambique. DKT also trains health workers through the INTIMO franchise clinic program. So far this year, DKT Mozambique has sold 64,000 abortion pill doses and over 500 MVA kits to providers. By the end of 2014, Mozambique will have trained more than 200 health care workers and providers on how to use MVA kits. This inexpensive, portable, and reliable equipment allows healthcare workers to provide essential care to women even in the most remote places.

 

DKT Vietnam builds internet advertising success 

In the 30 days following the announcement of the casting contest, the spokesmodel website received an average of 23,644 visits a day.

In the 30 days following the announcement of the casting contest, the spokesmodel website received an average of 23,644 visits a day.

Rapid income growth in Vietnam has impacted the family planning market in surprising ways. In the face of an influx of counterfeit brands and products, legitimate brand owners find the need to embark on advertising campaigns to educate consumers on the values provided by recognized brands: reliability, availability, consistency, and trust. DKT Vietnam is partnering with a localcompany on a 12-month online advertising campaign designed to communicate the values of our OK Condom brand and New Choice oral contraceptives. A cornerstone of this campaign is a bikini competition to become the campaign spokesmodel. Launched in August, the campaign has generated widespread interest in DKT Vietnam’s quality products.

 

Contraceptive Social Marketing: Consistent Results

Since 1991, CSM programs have sold over 33.9 billion condoms. Laid out, that’s enough condoms to span earth 44 times!

Since 1991, CSM programs have sold over 33.9 billion condoms. Laid out, that’s enough condoms to span earth 44 times!

With news that CSM programs are poised to make major contributions to the Family Planning 2020 goals through providing contraceptives world-wide, DKT has uploaded the progress of Contraceptive Social Marketing organizations over time. Since 1991, CSM programs have provided over 722 million CYPs, and DKT is proud to have contributed significantly to these results. Want to make your own statistical discoveries? View our file here.

 

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