Social marketing for a better world

Newsletter February 2015

Dear Friend of DKT:

I am pleased and proud to share DKT’s results and impact for 2014.

Across 20 countries that contain more than 60% of the world’s people, DKT provided 28.2 million couple years of protection in 2014 – our biggest year ever.   This included the sale of more than 550 million condoms, 86 million oral contraceptives, 2.4 million IUDs, and 20.7 million injectable contraceptives.  In addition, DKT sold more than 1.9 million abortion pill packs (mife/miso), 9.3 misoprostol pills, and 3.2 million emergency contraceptive packs.

Using the Marie Stopes International Impact Calculator (2015 version),  we estimate that the provision of these products and services averted:

– 6.5 million pregnancies
– 3.6 million unsafe abortions
– 46,000 child deaths
– 12,000 maternal deaths

In addition, in a number of countries where we work, our role in contributing to overall contraceptive use rates is significant.  The graph below shows the percentage of overall contraceptive prevalence is being provided by DKT products and services.  In Ghana, for example, DKT now contributes around 43% of all contraceptive prevalence.

You can find more details (including a country by country breakdown) on these results  here and we are always pleased to field questions.

These results place DKT among the ranks of the largest private providers of family planning in the developing world.

Thank you for your support of DKT International.

Christopher Purdy