Social marketing for a better world

Newsletter July 2010

Khartoum, Sudan

Yasir Ahmed Mohamed Abasher, DKT-Sudan's Business Development Manager

Yasir Ahmed Mohamed Abasher, DKT-Sudan's Business Development Manager

Yasir Ammed Mohamed Abasher has made a dramatic change in his career.  Born in Medani in Central Sudan, he became a fighter pilot in the Sudanese Air Force and rose to the rank of seven-star Major. Following his career in the military, he became the Business Development Manager for DKT-Sudan. “When I was first at DKT, I was shy about what I did and didn’t tell anyone about it.  Now, wherever I go I always talk about AIDS, condoms, and MVAs [manual vacuum aspiration kits] – this program saves thousands of women.  I am proud to be part of this program.”  So proud, in fact, that Abasher often takes his whole family to DKT seminars, including his eleven-year-old daughter.  “In the Air Force, we took away life,” says Abasher. “Here I am part of a program that gives life.  I am so very proud to be part of DKT.”

Jakarta, Indonesia

Nabil Al Busadi planting a DKT Fiesta condom flag on one of his summits.

Nabil Al Busadi planting a DKT Fiesta condom flag on one of his summits.

In their quest to develop innovative advertising, DKT-Indonesia and DKT-Turkey are sponsoring an “extreme” athlete – Oman’s Nabil Al Busaidi – in his quest to climb the highest summits of seven continents.  He was the first Muslim to reach the North and South Poles and has climbed Kilimanjaro.  Unfortunately, in May he was slightly injured during an attempt to climb Mt. Everest.  DKT-Indonesia and DKT-Turkey hope that sponsoring Al Busaidi will bring plenty of favorable media attention to DKT’s popular contraceptive products. Pictured is Al Busaidi planting a Fiesta flag advertising one of DKT’s condom brands on a summit.

Gezira, Sudan

C  Bushnell, DKT's director of international programs (center) and  DKT/Sudan country director, Ambrose Alagiri (right) at a rural family  planning clinic in Sudan refurbished by DKT.

C Bushnell, DKT's director of international programs (center) and DKT/Sudan country director, Ambrose Alagiri (right) at a rural family planning clinic in Sudan refurbished by DKT.

About a three hours’ bumpy car ride from Sudan’s Capital Khartoum is one of the many clinics that DKT has rehabilitated and supplied with badly needed equipment.  This one serves more than 40 villages, some as far as 25 kilometers away.  Many people walk or travel by donkey to get there.  Staffing the clinic is a government physician and a midwife, both trained by DKT.  As you enter the clinic, there are three books:  a log book for women receiving IUDs, a log book for women receiving MVA treatment, and a Koran.  The village leader and the local Imam are enthusiastic about the refurbished clinic with its three rooms for family planning activities.

Mumbai, India

Ms. Ruchi Vishwakarma, an Indian school teacher, is featured in a DKT- Mumbai advertisement for IUDs.

Ms. Ruchi Vishwakarma, an Indian school teacher, is featured in a DKT- Mumbai advertisement for IUDs.

DKT-Mumbai features in one of its recent testimonial advertisements for IUDs.  Ms. Vishwakarma, a school teacher and IUD user, says, “I am a working woman.  I go to school at 8 am.  It has been two years since I got my IUD inserted.  It has not caused any changes in my daily life.  For the first one month, you are aware that you have something new in your body, but once you get used to it, you do not remember it.  The IUD does not cause any problems in my work.  I have no tensions.  I am doing my work comfortably.”  To see the video, go to YouTube and search for “DKT India.”  In May, DKT-Mumbai sold 15,000 IUDs along with 7 million condoms and 1.4 million oral contraceptives.

Maputo, Mozambique

Cerveja of Mozambique employees wearing t-shirts promoting DKT's Prudence condoms.

Cerveja of Mozambique employees wearing t-shirts promoting DKT's Prudence condoms.

This spring, DKT-Mozambique has been busy promoting contraceptive products.  One source of sales comes from private sector companies and their employees.  Recently, Cerveja of Mozambique, a beer manufacturer with 686 employees, purchased DKT’s Prudence condoms for its staff as part of the company’s campaign against HIV infection.  In this picture, Cerveja employees are wearing Prudence t-shirts to encourage their fellow workers to practice safe sex.

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