Social marketing for a better world

Newsletter July 2012

DKT Promotes Pleasurable, Safer Sex at AIDS Conference

DKT will promote safe, pleasurable sex at the July AIDS Conference in DC

DKT has teamed up with The Pleasure Project to promote pleasurable, safer sex at the July 2012 Global AIDS Conference in Washington, DC. DKT International and The Pleasure Project will host two workshops on “Everything You Wanted to Know about Pleasurable Safe Sex but were Afraid to Ask” and “How to Put the Sexy Back into Your Safer Sex Programmes.” The Pleasure Project is an educational, advocacy, and research initiative that works with NGOs, the public sector, erotic media producers, and journalists and media outlets to take a positive approach to safer sex. DKT will also be partnering with CONDOMIZE at the Global Village. Click here to learn details on the program venue.

DKT Launches 2011 Contraceptive Social Marketing Statistics

DKT published the 2011 report providing details on all CSM program sales and results. These can be viewed at CSM 2011. CSM statistics dating back to 1991 are available on the website as well.

DKT Ethiopia helps Sex Workers find New Vocations

At a conference sponsored by DKT, Ethiopian sex workers learned to form economic cooperatives.

The Huffington Post published a story on DKT Ethiopia’s effortts to assist sex workers. It can be viewed here.   A summary: DKT Ethiopia’s “Wise-Up” program, helped 15 sex workers form a cooperattive to operate a condom shop that is open 24 hours a day. The condom shop is one of six set up by DKT across Ethiopia so that sex workers have alternate sources of income and so that late-night revelers can find condoms when they need them.

DKT Receives an Award from the Government of Vietnam

DKT’s program in Vietnam received an award from the Vietnamese Government in Hanoi this past January in recognition of DKT’s contributions over the past 19 years to family planning. DKT was one of seven recipients of Certificates of Merit on the occasion of the release of the Ministry of Health’s book, “Population and Family Planning Work in Vietnam: 50 years of Construction and Development.” For more information about this honor, please visit DKT’s website at Vietnam award.

DKT Ghana Launches its First Fiesta Condom

DKT's attractive "condom girls" have been introducing young people to DKT's own brand of Fiesta condoms.

In 1969, Ghana became one of the first sub-Saharan African countries to adopt a comprehensive population policy. The government’s goal is to reduce the fertility rate from 4 children per family to 3 through increased contraceptive use. This is a challenge in Ghana because the contraceptive prevalence rate for modern methods is about 17 percent and 35 percent of married women have an unmet need for family planning. DKT is addressing these needs through its new social marketing program in Ghana. From March through June of this year, DKT sold over 400,000 safe, affordable, and effective condoms in regions that include 80 percent of Ghana’s population. DKT currently has five brands on the market, including the popular Fiesta Strawberry. Having an energetic sales force also is a plus. Several months ago, 30 very attractive DKT “condom girls” sold Fiesta condom 3-packs to young men and women during a popular national festival. Learn more through the Fiesta Twitter page at: FiestaCondomsGH.