Social marketing for a better world

Newsletter July 2016

Dear Friend of DKT,

July 11 is World Population Day and also marks the midpoint between the 2012 London Family Planning Summit and the year 2020, by when we hope to have added 120 million users of contraception. In this newsletter, we look back on what DKT did to help meet this goal and what we plan to do in the next four years.

Other items in our July newsletter include:

  • DKT has earned the highest possible rating from Charity Navigator, the premier charity evaluator in the U.S.
  • DKT Iran launches its first two products, including pomegranate condoms.
  • DKT Ghana starts up four websites.

As always, we are grateful for your interest in and support of our work.


Christopher Purdy, President, DKT International

Marking the Midpoint of FP2020

July 11 marks the midpoint between the 2012 London Summit and the target date of 2020, when we hope that an additional 120 million more girls and women will access modern contraceptives. DKT took that FP2020 commitment seriously and took concrete steps to meet the 120 million goal.

Picture1Since 2012, DKT has opened up new programs in Nigeria, Pakistan, Myanmar, Tanzania and Iran. These programs were all started with DKT discretionary funds. Some have since received donor support, enabling further expansion.

In 2015, we launched a regional Francophone West and Central Africa programs with headquarters in Senegal and regional hubs in Cameroon and Côte d’Ivoire. This regional platform will expand to cover 10-12 countries in the next few years.

These programs, in countries covering almost 13% of the world’s population, have already provided 6.5 million couple years of protection to date.

DKT’s commitment to supporting FP2020 goals continues. In 2016, we will open programs in Kenya and Uganda and expand regional platforms covering most of Latin America, including FP2020 countries like Bolivia, Honduras and Nicaragua. We will continue our efforts to bring innovative products like Sayana Press and hormonal IUDs to new markets, and find practical solutions to the challenges women face in obtaining family planning.

Our annual report on social marketing statistics shows that global social marketing programs produced 69 million couple years of protection in 2014, up from 65.5 million in 2012.

Four Stars from Charity Navigator

Charity Navigator recently awarded DKT a four-star rating, a distinction achieved by only 4StarSquare25% of rated charities. “This is our highest possible rating and indicates that your organization adheres to sector best practices and executes its mission in a financially efficient way,” wrote Michael Thatcher, president and CEO of Charity Navigator, in his letter to DKT. “Attaining a 4-star rating verifies that DKT International exceeds industry standards and outperforms most charities in your area of work. This exceptional designation from Charity Navigator sets DKT International apart from its peers and demonstrates to the public its trustworthiness.

DKT Iran Open for Business


A DKT sales agent sells to a pharmacy in Tehran.

DKT Iran has just launched Pregna IUDs and eight variants of Fiesta condoms — classic, dotted, pomegranate, strawberry dotted, full pleasure, delay, energy delay and ice energy delay — the largest number of variants launched at the beginning of a DKT project. DKT Iran will introduce new products and technologies to improve the health of women and children, and support expanded access to family health products and services across the country.

DKT Ghana Launches Four Websites

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The home page of the new “Lydia Cares” website.

In an effort to connect with its increasingly tech-savvy audiences in West Africa, DKT Ghana has launched four websites. One site is a general DKT Ghana website for reaching key external audiences on the products and services on offer, and initiatives undertaken by this NGO. Another site,  Lydia Cares, offers information on DKT Ghana’s line of female contraceptive products, including a contraceptive test advising on best choice of contraceptive products for the individual, and a location indicator to find reproductive health clinics. The site for Fiesta condoms (“Safety Can Be Fun!”) requires no explanation. The last website, “No Yawa” (also the name of DKT Ghana’s adolescent reproductive health program), is not a product site, but a place where young Ghanaians can come to talk about sex, reproductive health and relationship issues.

2016 Annual Report Available

Just a reminder to check out our newly released 2016 DKT Annual Report. It also has the added benefit of being mercifully short – it’s only four pages!