Social marketing for a better world

Newsletter June 2014

Dear Friend of DKT,

In this newsletter we highlight DKT’s efficiency and 2013 cost and results. We also share recent news coverage of DKT and tell you about our behavior change work in Ghana and Egypt.

Thank you for your continued interest and support in DKT International. We welcome any questions and comments.


Christopher Purdy
Executive Vice President
DKT International



People are surprised when they learn that DKT headquarters in Washington, D.C. has 7 employees. But this is only part of the story behind DKT’s cost-efficiency. DKT’s low overhead, minuscule fund-raising budget and five other factors all contribute to its cost-efficiency (less than .2% of our budget). Check out our new page for the rest of the story on DKT’s laser-like focus on cost-efficiency.


Cost and Results 2013

For $2 of donor funding, DKT can provide a couple with contraception for one year.

For $2 of donor funding, DKT can provide a couple with contraception for one year.

DKT’s Cost and Results for 2013 have been finalised. DKT provided 23.6 million CYPs at a cost per CYP of just over $2. This makes DKT one of the most cost-effective family planning organizations in the world and (we hope) an attractive investment for donors wishing to invest their resources in an effective way. Full results and a country-by-country breakdown can be found on our website here



DKT Condoms In the News

DKT is bringing a new meaning to ‘scoring’ at the World Cup with its much-publicized yellow and green condom.

Sporting green and yellow colors and tasting like Brazil’s famous Caipirinha cocktail, DKT Brazil‘s flavored condom has been declared the “official” World Cup condom and has been highly sought after at the games. Since launching in February, DKT has sold over 2.1 million Caipirinha condoms and generated significant media coverage, including in the Wall Street Journal.

Also in the news this week is a New York Times Op-Ed piece that captures the ‘condom dilemma’ in Ethiopia.




Technology, Sex, and Health

Globally, people aged 18-29 increasingly have access to the internet or own a smartphone

Globally, people aged 18-29 increasingly have access to the internet or own a smartphone

Young people are finding new avenues to create virtual social connections through Instagram, Tinder, and OkCupid. But, in the physical world, their use of contraception is persistently low. In Chris Purdy’s newest blog in the Huffington Post, he explores how we can leverage the technology young people regularly use to reach them with information about contraception. 


Behavior Change

DKT Ghana provides information on sex, relationships, and contraception online.

DKT is well known for producing creative, hard-hitting and frequently sexy advertising for its branded products and services. But DKT also develops communication campaigns that provide people with broad information to make informed decisions to help them stay healthy. In Ghana, a country where pre-marital sex is taboo, a new campaign called No-Yawa provides accurate, non-judgmental information to young Ghanaians on a range of sexual health topics.




DKT Egypt’s Outreach Campaigns

DKT staff train health providers on IUD insertion in Egypt.

DKT Egypt has been reaching more service providers and clients in rural areas by participating in Ob/Gyn conferences around the country. Last month, DKT Egypt employees passed out educational flyers and sample products in some 20 rural areas. DKT additionally reached hundreds of students just outside of Cairo by participating in reproductive health and STD awareness sessions. To access providers and partners, DKT participated in 4 Ob/Gyn conferences in May reaching over 2,000 doctors with our products and marketing. DKT Egypt has provided over 1 million CYPs so far in 2014, selling 1.1 million condoms, 151,000 IUDs, and over 6.2 million doses of misoprostol.