Social marketing for a better world

Newsletter May 2013

Annual Report Highlights Key Achievements of 2012

DKT Brazil promotes condoms in the street.

DKT Brazil promotes condoms in the street.

Last year, DKT sold 600 million condoms and 18 million hormonal contraceptives, prevented 8.2 million unwanted pregnancies, tapped into the power of social media in an increasing variety of ways and started programs in the sixth and seventh largest countries in the world. The  2013 DKT International Annual Report highlights major news and key DKT health impact and financial data.

How Realistic are the FP2020 Goals?

In a new op-ed in the Huffington Post, DKT’s Chris Purdy argues that family planning advocates may need to include a focus on middle-income countries in order to meet their objectives.

DKT Pakistan Marks First Anniversary

A JOSH Condom TV Ad

A JOSH Condom TV Ad

In April, DKT Pakistan marked its first year of operations. First year accomplishments include the launch of JOSH and Prudence brand condoms, Heer brand IUDs and this TV spot for JOSH condoms (see photo). It also inaugurated the first Jannat midwife house where midwives collaborate in a social franchising program with the goal of becoming self-sufficient. In 2012, DKT Pakistan delivered 25,000 Couple Years of Protection in just two months of sales.

Congo Takes Its training to Next Level

 

Training program in Congo.

Training program in Congo.

DKT in the Democratic Republic of Congo  embarked on an ambitious training program for health providers, pharmacists and community mobilizers in 2011 and continues the push into 2013. DKT regularly visits trained providers to offer support and ensure that the services they are offering are good quality. Once clinics reach a certain level of quality and productivity, they are invited to become part of DKT’s social franchise network. This focus on quality training helped DKT/DRC increase its Couple Years of Protection by 227% from 2011 to 2012.

Emergency Contraception Launched in Mexico

Last month, DKT Mexico launched the emergency contraceptive pill to help reduce the number of unwanted pregnancies in Mexico. The 2013 sales target is 50,000 packages of ECP and DKT Mexico will make ample use of digital and social media marketing to accomplish this objective. For more information about DKT Mexico, see its country page.

GPS Technology Puts Ethiopia on the Map of Global Health Success

On April 24, the Huffington Post published  a report on DKT’s Ethiopia use of geographic technology to contribute to Ethiopia’s success in promoting family planning and preventing HIV infection.

Using Carnaval to Fight HIV in Brazil

Promoting condoms at Sao Paulo Carnaval.

Promoting condoms at Sao Paulo Carnaval.

In 2013, apparently for the first time, a company sponsored the Tom Maior Samba School in the São Paulo Carnaval for a social purpose. That company was DKT Brazil and the social purpose was HIV prevention. The ONE Blog published an entertaining piece on the elaborate preparations for the Brazilian national celebration and DKT’s role in it.

HIV Campaign with Personal Touch Struggles for Relevance

Banake worker visiting a family.

Banake worker visiting a family.

In 2009, DKT launched a very different type of program in South Africa in hopes that a personal approach to HIV prevention communication would move the dial on HIV prevalence and the intractable socioeconomic issues that were keeping it high. The Knowledge4Health Blog published this report on DKT’s experiment in South Africa.

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