Social marketing for a better world

Newsletter May 2016

Dear Friend of DKT,

I am pleased to announce the release of DKT’s 2016 Annual Report, which is now available here via the DKT website.

In addition, we are proud to announce that DKT has launched Kiss condoms in Senegal. To address the reproductive health challenges in the region, DKT is establishing a regional social marketing program that will eventually reach multiple countries in West and Central Africa to provide a full range of affordable family planning options using dynamic and entrepreneurial approaches. We expect this new DKT model to begin delivering results in the months and years to come.

Other items in our May newsletter include:

  • Emergency contraception on a roll.
  • DKT uses provocative online advertising to reach young people in Egypt and Myanmar, countries with strong traditional influences.
  • We highlight the Ego Removal Machine and other media coverage of DKT.
  • DKT Nigeria moves ahead with Sayana Press injectable.

As always, we are grateful for your interest in and support of our work.

Christopher Purdy, President

Our first product launched in Francophone Africa

Coumba - first Kiss sale - Apr 2016

Senegal Sales Supervisor Coumba (right) makes the first sale in Francophone Africa.

DKT has launched Kiss condoms in Senegal, our first product in Francophone West and Central Africa.

DKT’s work in the region will be headquartered in three countries: Senegal, Cameroon and Côte d’Ivoire. We already have offices in Senegal and Cameroon and will open an office in Côte d’Ivoire in August.

We plan to leverage commonalities in these countries to achieve economies of scale in procurement and marketing.  At the same time, the DKT model  will allow messaging, community mobilization and external relations to be tailored to the needs of each national environment.

For more details see the Francophone West and Central Africa page of our website.

Emergency contraception on a roll in DKT countries

Over the last few months, we launched four new emergency contraceptive (EC) pAleze, DRCroducts — the Lydia brand in Myanmar, the Aleze brand in the Democratic Republic of
the Congo, a new one-pill Fasile-One brand in Ethiopia (in addition
to the two-pill formulation we already had) and we relaunched a 0.25 mg mifepristone Ciel brand in Vietnam. DKT now sells EC in 12 countries and is registering (or re-registering) products in several more. In 2015, DKT sold 4.5 million EC pills/packs.

The Ego Removal Machine and other DKT media coverage

In The Huffington Post, DKT President Chris Purdy, with tongue firmly in cheek, has come up with a creative approach to improving philanthropy with the Ego Removal Machine. If only it were possible.

Two young Africans, including a member of the DKT Nigeria staff, talk about their work to increase family planning use through social media and soccer in a piece for the Mail & Guardian of South Africa’s Bhekisisa Centre for Health Journalism.

This report on My Social Good News describes the rise of social marketing in Africa.

DKT Turkey has been trying to alleviate unintendend pregnancy in refugee camps in Greece and Turkey. This report from Quartz provides details of those efforts.

Sexy social media campaign in Egypt targets youth

Labor Day

An image used on social media during Labor Day.

DKT Egypt launched a provocative social media campaign aimed at males aged 18-34 and females aged 24-45. The campaign, which utilizes the hashtag #MorePleasure, talks about the pleasure of using Fiesta condoms and lubricants (especially now that we have lots of product variants).

DKT Egypt’s Facebook and Instagram accounts played a critical role because Egyptian law prohibits the use of mass media to promote condoms and lubricants.

Myanmar produces four short, fun internet ads

Kiss Easy-Jel TV spot

A scene from DKT Myanmar’s Kiss Easy-Jel lubricant internet ad.

To reach youth, DKT Myanmar is bypassing television and  going to cyberspace with very short and fun made-for-  internet ads. Four 15-second ads appeal to the quick-click  social media youth culture – three for Kiss condoms and  one for Kiss Easy-Jel lubricant. Three of them have been  released this month and can be viewed on the  Kiss Myanmar Facebook page.

Nigeria pushes ahead with Sayana Press injectable

DKT Bee explaining when and how to use postpill

A DKT Nigeria Bee (left) counsels a woman on family planning options.

In November 2014, DKT Nigeria launched the Sayana Press injectable, which is the first time the product has been offered commercially in Africa.

Sayana Press is provided through a wide range of commercial outlets but also via “DKT Bees,” a team of community health extension workers (CHEWs) employed by DKT. DKT Bees are trained to bring family planning services closer to women in their homes, business places, markets and communities. Sayana Press is also provided by more than 3,000 healthcare providers — doctors, nurses, midwives, pharmacists and CHEWs. DKT has set up a free mobile phone reminder alert service to remind women of their next injection.

Sayana Press is not yet approved for self-injection but the manufacturer, Pfizer, has submitted a request to allow self-injection. That would be a game-changer.