Social marketing for a better world

Newsletter September 2014

Dear Friend of DKT,

I am pleased to share with you our latest announcements. In August, we released the newest Contraceptive Social Marketing Statistics. The 2013 report highlights sales of 85 organizations and shows impressive growth from 2012. In addition, we recently announced the opening of new offices in Myanmar and Tanzania. Our newsletter also shares information about a new advertisement campaign in Pakistan and the sale of new products in Nigeria.

I hope you enjoy this September newsletter. As always, we welcome any comments and questions you may have.

Thank you for your support.

Christopher Purdy
Executive Vice President
DKT International

 

2013 Contraceptive Social Marketing Statistics Released

Indonesia provided nearly 6.7 million CYPs in 2013 through the sale of condoms, birth control pills and other contraceptives.

Indonesia provided nearly 6.7 million CYPs in 2013 through the sale of condoms, birth control pills and other contraceptives.

DKT has just released the Contraceptive Social Marketing Statistics report for 2013. This report details the results of 85 social marketing organizations which collectively sold over 2 billion condoms and delivered 70 million Couple Years of Protection (CYPs) throughout 66 countries. In addition, social marketing programs sold or delivered 206 million oral contraceptives, 2.7 million IUDs, 33 million injectable contraceptives, and 3.3 million doses of medical abortion. Three DKT programs, including Indonesia, were among the 10 largest contraceptive social marketing programs in 2013. To view the full report, click here. Additional reports from the past 22 years can also be found on our website.

 

Identifying Institutional Obstacles Facing Family Planning

This billboard in the Ashanti region of Ghana is doing its part to overcome these barriers by not shying away from controversy. For the community's reaction to this playful ad, click here.

This billboard in the Ashanti region of Ghana is doing its part to overcome these barriers by not shying away from controversy. For the community’s reaction to this playful ad, click here.

How should we advance the cause of family planning? In their opinion piece published in the European Journal of Contraception and Reproductive Health Care, DKT Board members Tim Black and Phil Harvey and DKT President Chris Purdy argue that six institutional obstacles must be overcome if we are to succeed. Read the article here

 

 

 

 

 

 

 

 

 

 

Breaking New Ground in Tanzania and Myanmar

Myanmar (formerly known as Burma) has a population of. 53.7 million people. More than two-thirds of Myanmar citizens live in rural areas.

Myanmar (formerly known as Burma) has a population of. 53.7 million people. More than two-thirds of Myanmar citizens live in rural areas.

DKT is proud to announce the opening of new offices in Tanzania and Myanmar. Each of these countries faces unique family planning challenges, and DKT aims to provide a wide range of products and services to help meet their national reproductive health goals. In Tanzania, where nearly 45% of the population is under the age of 15, DKT plans to focus efforts on providing a more stable market for contraceptives for an emerging young population. As Myanmar transitions from decades of isolation, DKT will focus on education in rural communities and provide a full range of family planning options to address Myanmar’s maternal mortality rate, one of the highest in the region.

 

 

DKT Nigeria Contributing to Family Planning

Nigeria's population includes 39.2 million women 15-49 years old. Of these women, only 9% married women report using modern contraceptives, and only 1 in 5 girls has comprehensive knowledge of HIV.

Nigeria’s population includes 39.2 million women 15-49 years old. Of these women, only 9% married women report using modern contraceptives, and only 1 in 5 girls has comprehensive knowledge of HIV.

This springDKT Nigeria introduced KISS condoms and Lydia IUDs to its program, stirring the interest of health care providers and creating demand from consumers. So far this year, DKT Nigeria has sold over 10 million condoms and over 23,000 Lydia IUDs. Country director Dimos Sakellaridis hopes that these new products will offer new high quality options at a better price. Similarly, DKT has recently started selling MVA kits, improving women’s safety and access. Through cross-subsidization and innovative financing, DKT hopes to advance health impact while maintaining cost efficiency. 

 

 

Pakistan’s JOSH Condom Commercial

JOSH condoms come in delay, strawberry, dotted, and classic varieties. The most popular? So far this year, we've sold 1.7 million strawberry flavored condoms.

JOSH condoms come in delay, strawberry, dotted, and classic varieties. The most popular? So far this year, we’ve sold 1.7 million strawberry flavored condoms.

What do rumble strips, haircuts, and strawberries have in common? They are all in this new advertisement for JOSH Condoms. The ad emphasizes JOSH condoms as fresh, fun, and exciting, blending humor with everyday life in Pakistan.  DKT Pakistan has been shaking up the condom market since 2012, and has sold over 8 million condoms so far this year.

 

 

×
Menu