Social marketing for a better world

Providing Safe, Affordable Abortion

DKT India provides safe, affordable medical abortion pills through advertisements like this one for doctors.

Because unsafe abortions increase maternal mortality and decrease maternal health, DKT provides safe, affordable abortion wherever it is legal. These include abortions performed by health providers using manual vacuum aspiration kits and the provision of medical abortion drugs (mifepristone and misoprostol). DKT stresses the importance of safe abortion by registering abortion products and by implementing advertising, education, and outreach campaigns that reach at-risk women, especially in rural and poor areas.

In some countries, DKT has pioneered activities that promote safe and affordable abortion. For example, DKT was the first organization in India to run television advertisements about medical abortion. In Mozambique, Ethiopia and India, DKT is making manual vacuum aspiration kits and medical abortion drugs (misoprostol and mifepristone/misoprostol combination packs) increasingly available to rural and hard-to-reach consumers.

DKT produced this ground-breaking TV spot for safe medical abortion in India. It may be the first medical abortion television commercial in the world.

In 2015, DKT provided over 2 million safe abortion doses.