Social marketing for a better world


2,003,210 CYPs in 2015

Over the past two decades, the Egyptian government, in cooperation with international agencies and nongovernmental organizations, has embarked on an ambitious program. By 2016, Egypt plans to reach a 74 percent contraceptive prevalence rate and a fertility rate of 2.05 births per woman.

The percentage of Egyptian women using contraceptives rose from 24 percent in 1980 to 56 percent in 2000, and the birthrate fell from 5.3 to 3.5 births per woman over the same years. The decline in total fertility is slowing, however, and contraceptive prevalence has remained stable for the past three years. Over the past two decades, the country’s population has risen from 40 to 67 million, and many rural areas like Upper Egypt are not familiar with family planning.

    At the same time, the government is ending its support of subsidized contraceptives. The Egyptian private sector is now expected to provide affordable family planning services, but many pharmaceutical companies have narrowed their focus to high-priced contraceptives, which excludes Egypt’s urban and rural poor.

    DKT Egypt opened its doors in 2004 to help Egypt’s private sector provide high-quality, low-cost contraceptive products to the general public. In 2005, DKT introduced a low-priced intrauterine device (IUD) that had disappeared from the private sector due to its alleged unprofitability. The next year, DKT Egypt launched another inexpensive IUD and Sutra condoms. DKT now offers 6 types of IUDs and 7 varieties of condoms.

    DKT Egypt’s sales team consists of 15 medical representatives and a national distributor that covers the entire country, serving 4,00 gynecologists and 10,000 pharmacies. Medical representatives visit physicians to better understand market needs and patient attitudes, and then DKT tailors its educational outreach and advertising campaign to reach more Egyptians, especially women.

    In 2015, DKT’s program sold over 5,500,000 condoms, and more than 440,000 IUDs. This translates into 2,003,210 couple years of protection.

    For more information, please contact our country director. You can find their information here





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