DKT Brazil, founded in 1991, is the largest social marketing operation in Latin America and is now building on that success in several neighboring countries in South America.
DKT’s condom brand Prudence is the best-selling condom in the country, and comes in a variety of flavors and textures, including a Caipirinha condom that was launched in time for the 2014 FIFA World Cup. DKT develops creative messaging to promote Prudence, such as its Não Seja Panda, Seja Prudence (Don’t Be a Panda, Be Prudence) guerrilla marketing and mass media campaign.
DKT Brazil frequently conducts “blitz” campaigns in which it distributes free samples of Prudence condoms at festivals, nightclubs, bars and special events, such as the “Terça Trans” festival in São Paulo, one of the largest celebrations for the trans community in Brazil.
In addition to condoms, DKT Brazil sells IUDs and MVA kits to hospitals, clinics, and healthcare providers. There are five IUDs variants, to broaden the access and meet different users’ needs.
DKT Brazil is currently in the midst of a regional expansion, and now sells Prudence condoms in Chile, Paraguay and Uruguay, with other countries coming soon. The regional expansion will broaden access to and availability of various contraceptive methods throughout the region, by offering IUDs and hormonal contraceptives.
Thanks to the commercial success of Prudence condoms, DKT Brazil is completely self-sustaining and provides funds to subsidize other DKT programs. DKT Brazil also supports nongovernmental organizations in Brazil by providing condoms, financial aid and informational materials about HIV prevention and other sexual health topics.
In 2016, Brazil, Chile and Uruguay generated almost 1.2 million couple years of protection.