DKT Brazil, founded in 1991, is the largest social marketing operation in Latin America and is now building on that success in several neighboring countries in South America.
DKT’s condom brand Prudence is the best-selling condom in the country, and comes in a variety of flavors and textures. DKT develops creative messaging to promote Prudence, such as advertising the combination of the Andalan IUDs together with Prudence, guerrilla marketing, and mass media campaigns.
DKT Brazil frequently conducts “blitz” campaigns in which it distributes free samples of Prudence condoms at festivals, nightclubs, bars and special events, such as the “Terça Trans” festival in São Paulo, one of the largest celebrations for the trans community in Brazil.
In addition to condoms and lubricants, DKT Brazil sells IUDs and MVA kits to hospitals, clinics, and healthcare providers. There are five IUD variants, to broaden the access and meet different users’ needs.
DKT Brazil is currently in the midst of a regional expansion, and now sells Prudence condoms in Chile, Ecuador, Paraguay and Uruguay, with other countries coming soon. The regional expansion will broaden access to and availability of various reproductive health products throughout the region, by offering condoms, IUDs, safe abortion products, and soon, and hormonal contraceptives.
Thanks to the commercial success of Prudence condoms, DKT Brazil is completely self-sustaining and provides funds to subsidize other DKT programs, including regional expansion in South America, where DKT emphasizes training lower-cadre medical providers like midwives. DKT Brazil also supports nongovernmental organizations in Brazil by providing condoms, financial aid and informational materials about HIV prevention and other sexual health topics.
