May 2019 Newsletter

DKT Makes Condoms Cool Again DKT Indonesia launched the “More to Play” campaign, a youth-oriented marketing strategy designed to promote Fiesta condoms. Only an estimated 2% of modern contraceptive users in Indonesia regularly use condoms. The “ More to Play” campaign revitalize condoms, connecting them with images of youth, fun, and adventure. After all, condoms are one of the only methods […]