Social marketing for a better world

Mexico

843,117 CYPs in 2015

Nearly two decades after the government embarked on an ambitious birth control program, Mexico is becoming a model for family planning in developing countries. From 1973 to the present, Mexico’s annual growth rate fell from 3.2 to 2.2 percent, and now more than half of all Mexican women use a modern method of birth control.

    Despite Mexico’s success, there still is a high need for DKT’s program. Many brands on the market are too expensive for the poor and do not reach rural couples who need them most. DKT Mexico offers a wide range of contraceptives  and works with distributors that stock supermarkets, drugstores, and wholesalers across Mexico.

    Business-Like Approach in Mexico

    “In Mexico, DKT is focusing on sustainability through a no-nonsense approach that has more in common with profit-driven business than charity. DKT Mexico Country Director Karina de la Vega says there is no silver bullet to achieving financial sustainability, but requires such things as improved strategic planning, business administration and teamwork. Her first order of business when she took over in 2011 was increasing revenues and strengthening business practices to make the organization more efficient.”

    Excerpt from DKT’s White Paper on Innovative Financing

    In September 2012, DKT Mexico held its first major concert, Prudence Fest, to popularize its Prudence condom brand among its target audience of young adults. The concert, which was held in Mexico City, attracted 7,100 attendees, and resulted in extensive media coverage and an increase to 15,000 Facebook fans and 2,000 followers on Twitter. Since then, Prudence Fest has become a popular annual event, and the Prudence Facebook page has attracted over 85,000 followers.

    In 2015, DKT Mexico sold 41 million condoms and 96,000 IUDs, generating 844,641 CYPs.

    For more information, please contact our country director. You can find contact information here

    DKT Mexico website: http://www.dkt.com.mx/
    Planificame Esta website: http://planificameesta.org/
    Facebook: Condones Prudence ; Prudence for Her; Prudence in Guatemala; Planificame Esta
    Twitter: @prudencemexico and @PrudenceForHer
    Prudence Blog: http://www.condonesprudence.blogspot.com/

    Address: PHI Consultants, Number 38A, Jalan Intan 5, Taman Cheras Permata 2, Cheras, 43200 Selangor, Malaysia
    Tel: 60-3-905-5223
    Fax: 60-3-9075-3675
    E-mail: Renganathan@dktinternational.org

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