DKT International has collected sales data from contraceptive social marketing programs around the globe for three decades to publish the Contraceptive Social Marketing (CSM) Statistics report. The CSM report complements public health data by offering insight into the private sector’s contribution to global sexual and reproductive health (SRH) markets. Contraceptive social marketing programs primarily sell contraceptive and safe abortion products to the private sector—consisting of clinics, supermarkets, mini-markets and a myriad of other shops—but some programs also make sales to non-governmental organizations (NGOs) and the public sector. This year’s report demonstrates the broad impact that social marketing continues to have on the SRH field.
The impact of contraceptive product sales has traditionally been measured with an indicator known as Couple Years Protection, or CYPs. CYPs are a common sexual and reproductive health metric representing the amount of contraception one couple needs to prevent pregnancy over a 1-year period. CYPs are calculated using sales data, with each contraceptive and safe abortion product assigned a different conversion factor based on the expected amount of time the product can be used before replacement. A detailed chart of the conversion factors and how they were calculated is included in the report.
Annual sales data for DKT International’s programs is also available on our website for use by researchers and other parties. As always, we are available to discuss our findings and results at any time. Please be in touch with questions or insights via email@example.com.