Individually, these small nations face significant barriers to family planning and reproductive health. Most health care providers are unwilling to invest in countries with small populations and limited disposable income.
The countries that make up French-speaking West and Central Africa have some of the highest maternal mortality rates and lowest contraceptive prevalence rates in the world. For every woman using contraception in the region, there are two women with an unmet need for contraception.
To address these needs, DKT established a regional social marketing program across 12 French-speaking countries to provide a full range of affordable family planning options using dynamic and entrepreneurial approaches. In 2016, DKT launched its first product (Kiss condoms) in Senegal. By mid-2018, DKT was marketing a range of products in 11 countries.
DKT’s “Préservatifs Kiss” (Kiss Condoms) is the first truly regional youth condom brand, designed by young people in the region through a series of focus groups. Everything from the packaging and colors to the design and rollout of media campaigns was guided by young people.
DKT has launched a new range of Lydia IUDs, some of which are available in the region for the first time. This means that IUDs are no longer a one-size-fits-all option for women, and women and health care professionals can choose the IUD that best suits the woman’s lifestyle and needs.
Access to safe abortion and post abortion care remains limited in the region with high complication rates and little access to treatment. DKT is one of the only distributors of manual vacuum aspiration equipment in the region, supplying both private and public sectors.
DKT is in the process of registering emergency contraception, oral contraceptive pills, injectables, misoprostol and mifepristone across the region.
DKT makes sure that women and health care providers have up-to-date information on counselling techniques and drug regimens through DKT medical representatives and the “DKT Lydia Conseil” call center. DKT also has a team of “Super Midwives” who provide refresher clinical training and supportive supervision to providers who need it.
The cornerstone of DKT’s quality concept is the Lydia Conseil Regional Information Center. This is a call center based in Dakar and accessible for the cost of a local call from anywhere in the region, or free if the caller uses WhatsApp, Viber, Facebook, Google Chat or any other internet-based protocol.