In 2016, DKT established a regional enterprise-based program in Nairobi, Kenya to expand contraceptive access and increase choice in the neighboring countries of Kenya and Uganda. We chose a regional approach because the current market dynamics in both countries will allow us to attain greater economies of scale and improve cost recovery.
Kenya has a population of almost 50 million, with half of the population age 25 and under. It has a contraceptive prevalence rate among married women of 53%, with unmet need higher among youth and at-risk populations.
Our goal in Kenya is to engage the youth demographics through digital and social media platforms, driving the uptake of contraceptive products by creating new and exciting brands that offer consumers more choice at a better value.
We are energizing the private sector market by introducing a full method mix of high-quality and affordable contraceptives through our Kiss, Fiesta, Lydia, and Kare brand families. Our focus is on building a portfolio of contraceptive, women’s health, and hygiene products, including condoms, oral contraceptives, emergency contraceptives, Lydia Press injectable contraception, IUDs, and several safe abortion products, which satisfy unmet need in the market and build a strong base of business towards self-sustainability.
We made our first sale in Kenya in May 2017.
In 2017, DKT Kenya generated 59,321 CYPs.
Website: DKT East Africa