Pakistan has a population of 196 million, making it the sixth largest country in the world. Although the fertility rate has declined on a national level from 4.9 children per woman in 1990-91 to 3.8 in 2012-13, it has not changed much for women who are poor and in rural areas, remaining at 4.5 children. In its State of the World’s Mothers 2015 report, Save the Children ranked Pakistan 149th out of 178 countries in its Mothers’ Index which assesses the well-being of mothers.
To address these issues, DKT Pakistan was established in 2012 with the goal of serving the poor and underserved populations who have higher unmet need and lower contraceptive prevalence rates.
Integration of equity goals requires tremendous social investment for changing behavior and norms. Meeting equity goals becomes more challenging as we move into remote areas of Pakistan where people have low purchasing power and cultural norms are less conducive to family planning.
DKT Pakistan now extends its operations across the country with a special focus on rural and hard to reach areas in collaboration with provincial governments. DKT Pakistan has built partnerships with the Department of Health (DoH), Department of Population Welfare (DoPW) and has attracted funding from donors such as the British Department for International Development (DFID) and the Packard Foundation.
DKT Pakistan’s goal is to revolutionize the reproductive health sector in Pakistan to reach the 6 million Pakistani women (20% of married women) with an unmet need for contraception through the following strategies:
Both the social marketing and clinical network operations are increasingly focused on rural areas, which have reduced access to reproductive health care providers and contraception and contain 65% of the country’s population.
DKT Pakistan uses two main tactics to reach new users of family planning products and services:
DKT Pakistan tries different strategies to promote family planning and sexual and reproductive health respectfully and clearly within Pakistan’s cultural context. These TV advertisements show how DKT Pakistan creatively promotes family planning in the Pakistani context.
In 2016, DKT Pakistan generated 1.6 million couple years of protection.
Website: DKT Pakistan
For more information, please contact our country director. You can find contact information here