Research & White Papers

Research

DKT occasionally conducts market research on consumer behavior and other topics related to contraception access and usage. The following list includes proprietary research and research from other sources about both contraceptive social marketing programs in general and DKT programs in particular.

• Five Lessons for Digital Abortion Care: Experience from an eHealth Social Enterprise
  By Claire Crossett, Tisha Gopalakrishnan & Christopher Purdy. From The Palgrave Encyclopedia of Social Marketing, February 2022
• Janani: The Rocky Road from Charity to Social Enterprise
  By Amitava Chattopadhyay and David J. Olson. From INSEAD Publishing, October 2022
• How Social Marketing Contributed to Expanding Size of Overall Condom Markets in Ethiopia, Brazil, and Indonesia
  By David Olson, Christopher Purdy, et al. From Social Marketing Quarterly, March 28, 2022.
• Private Sector’s Potential to Deliver Sexual and Reproductive Health: Increasing Access to Contraception and Safe Abortion
  By Elizabeth Smith, Christopher Purdy, et al. From the International Journal of Arts, Humanities and Social Justice, February 14, 2022.
• Sexual Pleasure and Healthcare Settings: Focusing on Pleasure to Improve Healthcare Delivery and Utilization
  By Jessie Ford, Christopher Purdy, et al. From the International Journal of Sexual Health, September 21, 2021.
• How One Social Marketing Organization Is Transitioning From Charity to Social Enterprise
  By Christopher Purdy. From Social Marketing Quarterly, April 13, 2020.
• Applying the Fogg Behavior Model to improve contraceptive social marketing during COVID-19 in Nigeria
  Gates Open Research, September 2020
• Introducing the Next Generation Injectable in Nigeria
  University of California San Francisco, October 2016
• Emergency contraceptive pills in Egypt: A challenging experience amidst a conservative culture
  2013 (Abstract)
• Social marketing of emergency contraception: Are we missing a valuable opportunity?
  Association of Reproductive Health Professionals, Elizabeth Westley and Tara Shochet, 2013
• Emergency Contraception in Ethiopia: Provider and User Attitudes and Behaviors,
  DKT studies why and how women seek EC, and why there are barriers to access, 2012.
• Clinical Social Franchising: Case Study Series: DKT’s Andalan Indonesia
  The Global Health Group University of California, San Francisco, September 2012
• IUD Findings Summary
  May 2011 Study
  DKT International Indonesia
• The Indonesian Condom Market
  By Christopher Purdy, January 2002

White Papers

Making Sustainable Markets Work for Low-Income People
DKT’s unique approach to sustainability prioritizes equity and lessens reliance on donors.

Shaping the Emergency Contraception Market in French West Africa
How DKT’s Postpill is changing the market for emergency contraception

Women First Digital: An eHealth platform providing reproductive health solutions
Leveraging the digital revolution to directly reach women on handheld devices.

DKT WomanCare: A New Social Marketing Model
Integration with manufacturers yields public and private sector impact

DKT and Safe Abortion
Providing global leadership towards increased access of safe abortion products, services, and technology

Spotlight on DKT’s Program in Pakistan
DKT faces the challenge of providing family planning services in Pakistan

Social Franchising
How social franchising helps DKT’s customers secure better access to high quality, affordable family planning

Shaping Policy Climate to Increase Family Planning Use
How DKT interacts with governments to increase the use of family planning products.

Emergency Contraception in Ethiopia: Provider and User Attitudes and Behaviors
DKT studies why and how women seek EC, and why there are barriers to access.