DKT strategically targets adolescents and young people, who often underestimate the risks of contracting HIV/AIDS, for our HIV prevention campaigns. However, our campaigns to promote condoms by making them seem appealing and sexy rather than by emphasizing the health risks of unsafe sex. Some of our ads may not mention HIV or AIDS even when HIV/AIDS prevention is one of the goals. DKT Indonesia, for example, promotes its Fiesta condoms with the slogan “Safety Can Be Fun,” and this TV spot that emphasizes that both safety and pleasure are attainable.
Virtually all DKT programs market male condoms (and sometimes lubricants and female condoms) in outlets frequented by at-risk populations like bars, nightclubs, brothels, and hotels that rent rooms by the hour.
Many DKT programs also have HIV prevention campaigns for specific at-risk populations such as sex workers in the Philippines, intravenous drug users in Indonesia, truck drivers in the Democratic Republic of Congo, soldiers in Ethiopia, and LGBTQ populations in Brazil.
A few examples of our campaigns directed to specific at-risk groups: