Although Mexico has a modern contraceptive prevalence rate of 66%, social marketing still plays an important role in improving access to contraceptives, as many brands on the market are expensive and not readily available in rural areas. To reach low-income and rural people, DKT started a program in Mexico in 2003, which is now expanding to other countries in the Central American and Caribbean region.
DKT Mexico offers an increasingly wide range of contraceptives and works with distributors that stock supermarkets, drugstores and wholesalers to ensure that people from rural areas have easy access to contraceptives. Its condom brand Prudence is the top-selling condom brand in Mexico.
In 2017, DKT Mexico launched an oral contraceptive and a one-month injectable contraceptive. Much of DKT Mexico’s programming is focused on increasing young people’s knowledge of and access to IUDs and implants.
DKT Mexico is expanding its sales operations to other countries in Central America and the Caribbean. DKT hopes that this regional approach will build on DKT Mexico’s success to increase access to affordable contraceptives throughout Central America and the Caribbean.
In 2018, DKT Mexico generated over 2.1 million CYPs in Mexico, Costa Rica, Panama, Venezuela, Guatemala, Dominican Republic, Honduras, Puerto Rico, and El Salvador.
DKT Mexico in the News
How to Promote Contraceptives to Teens in Latin America? Don’t Be Boring Don’t Be Boring, Huffington Post, August 1, 2017
Sex is fun. Family planning messaging should be too, Devex, June 8, 2017
Instagram: Planificame Esta
YouTube: Planificame Esta
Blog: Condones Prudence
For more information, please contact our country director. You can find contact information here