Although Mexico has a modern contraceptive prevalence rate of 66%, social marketing still plays an important role in improving access to contraceptives, as many brands on the market are expensive and not readily available in rural areas. To reach low-income and rural people, DKT started a social marketing program in Mexico in 2003.
In 2016, DKT expanded its socially-marketed products in Costa Rica, Panama, Venezuela, Guatemala, the Dominican Republic, Honduras, Puerto Rico, and El Salvador.
DKT offers an increasingly wide range of contraceptives in Central America and the Caribbean. DKT works with distributors that stock supermarkets, drugstores and wholesalers to ensure that people from rural areas have easy access to contraceptives. Prudence, our condom brand, is the top-selling condom brand in Mexico. DKT also distributes IUDs, implants, and injectable contraception to clinics and hospitals.
DKT has launched programs over the years to expand access to contraception among underserved populations, including youth.
- In 2016, DKT founded DKT Red, a network of youth-friendly, high-quality clinics throughout the country. Clients can find the nearest clinic online.
- In 2019, DKT piloted Ruta 69, a mobile unit in Mexico City to expand access to suburban populations of the area that had little access to family planning products and services. This mobile unit serves around 1,000 people per month, providing long-acting reversible contraception (LARCs), vasectomies, condoms, pills and injectables.
- In 2019, DKT distributed 500,000 injectable contraceptives in Venezuela in collaboration with the Ministry of Health in response to devastating rates of inflation, food shortages, and a mass exodus of professionals into the surrounding countries.