Mexico/Central America

Although Mexico has a modern contraceptive prevalence rate of 66%, social marketing still plays an important role in improving access to contraceptives, as many brands on the market are expensive and not readily available in rural areas. To reach low-income and rural people, DKT started a program in Mexico in 2003, which is now expanding to other countries in the Central American and Caribbean region.

Women and children wait in one of DKT’s clinics in Mexico City.

DKT Mexico offers an increasingly wide range of contraceptives and works with distributors that stock supermarkets, drugstores and wholesalers to ensure that people from rural areas have easy access to contraceptives. Its condom brand Prudence is the top-selling condom brand in Mexico.

In 2016, DKT launched DKT Red, a network of youth-friendly, high-quality clinics throughout the country. Clients can find the nearest clinic online.

In 2017, DKT Mexico launched an oral contraceptive and a one-month injectable contraceptive. Much of DKT Mexico’s programming is focused on increasing young people’s knowledge of and access to IUDs and implants.

DKT Mexico is expanding its sales operations to other countries in Central America and the Caribbean, with sales already underway in Costa Rica, Dominican Republic, El Salvador, Guatemala and Venezuela. DKT hopes that this regional approach will build on DKT Mexico’s success to increase access to affordable contraceptives throughout Central America and the Caribbean.

2016 couple years of protection in these countries were 1,176,000.

DKT Mexico in the News

How to Promote Contraceptives to Teens in Latin America? Don’t Be Boring Don’t Be Boring, Huffington Post, August 1, 2017

Sex is fun. Family planning messaging should be too, Devex, June 8, 2017

Digital Media

Websites: DKT México  Planificame Esta

Facebook: Preservativos Prudence  Prudence for Her  Condones Prudence Guatemala  Planificame Esta

Twitter: DKT México  Condones Prudence  PrudenceForHer  Planificame Esta

Instagram: Planificame Esta

YouTube: Planificame Esta

Blog: Condones Prudence

For more information, please contact our country director. You can find contact information here