In 2016, DKT established a regional enterprise-based program in Nairobi, Kenya to expand contraceptive access and increase choice in the neighboring countries of Kenya and Uganda. We chose a regional approach because the current market dynamics in both countries will allow us to attain greater economies of scale and improve cost recovery.
Uganda has a population of almost 43 million, with more than half of the population age 25 and under. While modern contraceptive prevalence has jumped to 32% in recent years, unmet need remains very high at 28%.
Our goal in Uganda is to engage the youth demographic through digital and social media platforms, driving the uptake of contraceptive products by creating new and exciting brands that offer consumers more choice at a better value.
We are energizing the private sector market by introducing a full method mix of high-quality and affordable contraceptives through our Kiss, Fiesta, Lydia, and Kare brand families. Our focus is on building a portfolio of contraception, women’s health, and hygiene products, including condoms, oral contraceptives, emergency contraceptives, Lydia Press injectable contraception, IUDs, and several safe abortion products, which satisfy unmet need in the market and build a strong base of business towards self-sustainability.
We made our first sale in Uganda in August 2017.
In 2017, DKT Uganda generated 7,619 CYPs.
Website: DKT East Africa