DKT International: Social marketing for a better world
DKT is one of the largest private providers of family planning and reproductive health products and services in the developing world, serving 22 million couples in 2011.
Since 1989, the nonprofit organization DKT International has been promoting family planning and HIV/AIDS prevention through social marketing. DKT has 19 programs in 18 countries and in 2011 provided and sold 650 million condoms, more than 72 million cycles of oral contraceptives, and over 14 million injectable contraceptives, 1 million IUDs, and 12 million misoprostol pills. Last year, DKT efforts prevented 7 million pregnancies, 11,000 maternal deaths, and 1.4 million abortions.
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DKT uses TV commercials and other mass media, including internet platforms, to reach millions of women and men with messages about family planning and safe sex.
What’s New
DKT is using social media to get health information to young people in countries as diverse as Indonesia, Mozambique and Mexico. Check out our blog post.
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