Social marketing for a better world

Mission

 Mission

DKT provides couples with affordable and safe options for family planning and HIV/AIDS prevention through dynamic social marketing and social franchising enterprises.

DKT works to:

  • Increase availability and affordability of modern birth control methods
  • Strengthen the supply chain to increase availability of contraception and improve method mix variety
  • Increase demand through advertising, educational campaigns

 Vision

DKT is an innovative and adventurous social marketing enterprise that improves people’s lives.

 The Name DKT

DKT International is named in honor of D.K. (Deep) Tyagti, the assistant commissioner of family planning in India. Mr. Tyagi was raised in the rural area of Uttar Pradesh, where he saw an incongruity between the country’s ambitious family planning goals and the practice of family planning in rural India. Although he died at the young age of 41, Mr. Tyagi made a major contribution to his country’s family planning effort in his short life.

Mr. Tyagi was the architect of a massive communication program that introduced modern methods of family planning to hundreds of millions of Indians. His success in producing attractive messages and designs greatly increased public awareness of birth control methods.

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