Social marketing for a better world

HIV/AIDS Prevention

DKT  provides essential information about preventing HIV in its educational and marketing materials.  DKT sold almost 623 million condoms in 2015, which reduces the risk of sexually transmitted diseases, including HIV/AIDS.

DKT focuses on reaching high risk populations, such as sex workers in the Philippines intravenous drug users in Indonesia, truck drivers in Democratic Republic of Congo, soldiers in Ethiopia, and LGBTQ populations in Brazil.  Since 2006, DKT Vietnam has been selling clean needles to intravenous drug users along Vietnam’s border with China and Cambodia to reduce the transmission of HIV/AIDS. DKT also partnerswith HIV/AIDS authorities in Vietnam’s provinces who act as a bridge between DKT and over 2,000 nontraditional outlets, such as bars, night clubs, and hotels.

In Ethiopia, DKT increases condom use through events like this parade during a holiday celebrated primarily by women. In 2015, DKT distributed 60 million condoms.

DKT Ethiopia’s “Wise-Up” campaign promotes condom use among at-risk populations. DKT Ethiopia has produced two educational films for young audiences about “The HIV Superhighway” that highlight concurrent partnerships and HIV prevention.  These videos were produced with the assistance of Helen Epstein, the acclaimed author of The Invisible Cure:  Africa, The West, and the Fight Against AIDS (2007).