Social marketing for a better world

HIV/AIDS Prevention

Several DKT programs have specific campaigns to reach the populations most at risk for contracting HIV, such as sex workers in the Philippines intravenous drug users in Indonesia, truck drivers in Democratic Republic of Congo, soldiers in Ethiopia, and LGBTQ populations in Brazil.  Since 2006, DKT Vietnam has been selling clean needles to intravenous drug users along Vietnam’s border with China and Cambodia to reduce the transmission of HIV/AIDS. DKT also partners with HIV/AIDS authorities in Vietnam’s provinces who act as a bridge between DKT and over 2,000 nontraditional outlets, such as bars, night clubs, and hotels.

DKT Ethiopia’s “Wise-Up” campaign promotes condom use among at-risk populations. DKT Ethiopia, in partnership with author Helen Epstein, produced two educational films for young audiences that highlight risky behaviors and HIV prevention.