Indonesian Family Planning Ad
Indonesia is one of the great family-planning success stories in the developing world. In the 1970s, families often had six or more children. Today, the average Indonesian family consists of around three children. This decrease in family size means healthier and better-educated children and a fourfold decline in Indonesia’s infant mortality rate from 142 deaths per 1,000 live births in 1967 to 35 deaths per 1,000 live births in 2000.
DKT-Indonesia became an independent non-governmental social marketing organization in 1996. Since that time, the program has expanded dramatically, and now serves nearly 6 million couples throughout the Indonesian archipelago, making it one of the largest family planning programs in the world.
In 2001, DKT Indonesia started a social franchising program branded as Andalan (meaning trustworthy in Indonesian), which it positions as a reliable, one-stop shop for midwives with high-quality, affordable contraceptives and reproductive health products. DKT Indonesia’s training of more than 40,000 midwives in IUD and implant insertion and removal supports the social franchising program and has helped Andalan brand some 10,000 midwife clinics. DKT regularly reaches or visits at least 10,000 midwives each month, and more than 4,400 have signed contracts with DKT.
DKT-Indonesia has developed an especially strong net work of midwives, the key providers of reproductive health services for the lower income and rural segments of Indonesia society. Working together and through central, regional, and provincial midwife associations, DKT-Indonesia directly reaches an estimated 15,000 midwives monthly through franchises and other venues, providing materials, technical support, and products.
DKT-Indonesia tracks the ratio of sales revenues in relation to core program costs. Core program costs are defined as total operational expenses less the behavior change activities of training, education, and marketing. Based on this calculation, DKT-Indonesia’s sustainability was almost 100 percent in 2009.
In 2011, DKT-Indonesia sold over 132 million condoms, over 21 million oral contraceptives, over 11 million injectable contraceptives, over 170,000 IUDs, and over 3,000 manual vacuum aspiration kits. This translates into 5,644,291 CYPs, a 17 percent increase over last year. Today, DKT-Indonesia is the largest private family planning program in the world.
For more information:
DKT Indonesia
Director: Todd Callahan
Address: DKT Indonesia, Graha Sucofindo Lt. 12, Jalan Raya Pasar Minggu, Kav. 34, Jakarta 12780, Indonesia
Tel: 62-21-798-6569
Fax: 62-21-798-6570
E-mail: todd@dktinternational.org
Web site: www.dktindonesia.org
Product information:
