Social marketing for a better world


230,649 CYPs in 2015


With a population of nearly 50 million, Tanzania is the 5th most populous country in Africa and contains some 1.5 million women who want, but lack access to, modern contraception. Fifty percent of the population is 18 or younger, making Tanzania one of the world’s youngest countries.

Reproductive health challenges in Tanzania include frequent contraceptive stock outs, persistent stigma surrounding contraceptive use, and a lack of available contraceptive options and sex education for young women and girls. As a result, 48% of 19 year-old women in Tanzania are either pregnant or have already given birth. Tanzania also grapples with a serious HIV epidemic – nearly 1.6 million people are infected. Women are disproportionately affected and comprise over 60% of cases, and young women in particular face disproportionately high incidence rates.

DKT Tanzania was established in 2013 to respond to these issues through combined social marketing and social franchising efforts. DKT Tanzania provides a wide range of high-quality, affordable contraceptives. DKT Tanzania considers its mission to procure innovative and user-friendly contraceptives and fill the gaps in the supply chain that block women from using these products.

DKT Tanzania has a robust social franchising network, and operates reproductive health clinics in Dar es Salaam, Dodoma, Mbeya, and Mwanza. These are complemented by a network of 30 Trust franchise partners across 4 regions.

In order to engage Tanzania’s young and increasingly connected demographic, DKT Tanzania has developed an innovative and strong online digital and social media presence to reach young people. DKT brand Bull Condoms won Instagram account of the year in Tanzania for its engaging content and large number of followers.

In 2015, DKT Tanzania provided over 670,608 condoms, 8,200 emergency contraceptives, and over 18,000 IUDs. This translates to 230,649 couple years of protection.

For more information, you can contact our country director. You can find their information here.

DKT Tanzania website:

Trust Family Planning Brand



Twitter: @trustlifetz

Instagram: trustlifetz

Fiesta Condoms Brand



Instagram:  turnonfiesta

Bull Condoms Brand



Instagram: kileleland

For more information, please contact our country director. You can find their information here.