Social marketing for a better world


230,649 CYPs in 2015

With a population of nearly 50 million, Tanzania is the 5th most populous country in Africa and contains some 1.5 million women with unmet family planning needs.  50% of Tanzania’s population is under the age of 18, making it one of the world’s youngest countries. A large number of young people will soon face choices about sex and family planning. Women have an average of  5-6 children and the contraceptive prevalence rate is approximately 34%, an increase from the 2010 figure of 27%.

Family planning challenges in Tanzania include supply chain stock outs and irregularities, social inhibitions related to religion and culture, and a lack of modern birth control methods and sex education for young girls and adolescents. By the age of 19, 48% of women will either be pregnant or have given birth to at least one child.

Tanzania grapples with a serious HIV epidemic – nearly 1.6 million people are infected. Women are particularly affected and comprise over 60% of cases.

Now in its’ third year of operation, DKT Tanzania has creatively responded to these problems in innovative ways.

In 2015, DKT was the first organisation to open specialised family planning clinics.   3 Trust Health & Wellness Clinics are currently operating and a fourth will begin operations in 2016.  These are complemented by a network of 30 Trust franchise partners across 4 regions.

DKT is also providing a wide range of high-quality branded contraceptives at affordable prices. Providing method choices, introducing innovative technologies and filling gaps in the supply chain will help serve the total marketplace.

Given Tanzania’s youthful demographic and the wide-spread use of mobile technology, DKT has also developed an innovative and strong online digital and social media presence to reach young people.  Every month, over a hundred thousand people are being reached online and this number is rapidly increasing each month.

In 2015, DKT Tanzania sold over 670,608 condoms, 8,200 emergency contraceptives, and over 18,000 IUDs. This translates to 230,649 couple years of protection.

For more information, please contact our country director. You can find their information here.

DKT Tanzania website:

Trust Family Planning Brand



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