DKT International: Social marketing for a better world

Turkey

• Heading 2: 126,615 CYPs in 2011

Turkey has long been involved in efforts to improve maternal and child health. Turkey legalized family planning education and the provision of contraception in the mid-1960s and legalized abortion and sterilization in 1983.

Turkey’s family planning programs are relatively advanced and have helped the country achieve a contraceptive prevalence rate of 64 percent. However, there is still a high degree of reliance on traditional methods, especially withdrawal.

Most Turkish couples want small families. Yet the high rate of failure rate of Turkey’s most popular method – a pregnancy rate of 33 percent associated with withdrawal – combined with the desire for smaller families has resulted in high rates of unintended pregnancy and abortion. Twenty-seven percent of Turkish woman have had one or two abortions.

Founded in 2008, DKT-Turkey is a social marketing enterprise with a mission to prevent unwanted pregnancies and HIV/AIDS. DKT’s decision to establish a program in Turkey was based on the country’s high rates of unintended pregnancies and abortion, a low usage rate of modern contraceptives, and a high-priced commercial condom market.

Recently, DKT began marketing two lines of condoms in Turkey along with innovative educational campaigns to promote their use. In addition, DKT-Turkey markets a female condom and a line of lubricants, which reduces the risk of HIV/AIDS. The goal of DKT-Turkey is to increase condom availability and reduce condom prices in the commercial sector and to become a self-sustaining enterprise.

In 2011, DKT sold 4.8 million condoms, which translates into 126,615 CYPs, a dramatic 159 percent increase in CYPs from last year.

For more information:

DKT Turkey
Director: Yakup Aydogan
Address: Talatpaşa bulvarı Akgün apt. no: 35/5
35220 Alsancak-Izmir
Tel: +90-232-422 26 80 (88)
Fax: +90-232-422 26 89
E-mail: yakup@dktinternational.org

Product information:

Fiesta Condom
Fiesta FC2 – Anasayfa