Social marketing for a better world

Social Franchising

Pop shop in the Philippines

Information from DKT Indonesia: A September 2012 case study published by the University of California, San Francisco’s Global Health Group offers an in-depth look at how DKT Indonesia is a model for social franchising. Read more:DKT’s Andalan Indonesia.

Just as it has capitalized on social marketing to become one of the world’s largest private providers of family planning to low-income people in the developing world, DKT increasingly uses social franchising, a highly effective and growing channel for delivery of family planning products and services. Social franchises demonstrate that quality health products and services can be delivered cost-effectively at increasing scale. A social franchise is a network of private (and sometimes government) health providers (the franchisees) whose products and services are standardized and promoted by a single entity (the franchisor) that is, in this case, DKT. Social franchising aims to increase the number of providers and health services offered (access), to provide services at an equal or lower cost to other  delivery options (cost-effectiveness), to provide services that adhere to quality standards (quality) and serve all population groups, especially those most in need (equity).

DKT started its work in social franchising in India in 2000 and, since then, has launched programs in Indonesia, the Philippines, and Mozambique. DKT currently implements social franchising through public and private clinics, midwives and rural medical practitioners — whatever works best — and it is accounting for a growing share of DKT’s health impact.

Press Release: DKT International Reaching New Family Planning Clients with Social Franchising Washington, D.C., January 3, 2012

DKT’s White Paper on Social Franchising Social Franchising, PDF, 1.6MB. It’s helping DKT International’s customers secure better access to high quality, affordable family planning.