Social marketing for a better world

Where We Work

Brazil
Brazil
DKT has helped grow the Brazilian male commercial condom market with a focus on youth. 1,129,075 CYPs in 2014
China, Shanghai
China, Shanghai
DKT has become an important private contraceptive distributor in China. 1,017,166 CYPs in 2014
China, Beijing
China, Beijing
DKT is currently registering offices for the Beijing program.
Congo
Congo
DKT DRC is working to make misoprostol available for post-partum hemorrhaging. 412,628 CYPs in 2014
Egypt
Egypt
DKT Egypt works in the private sector to provide high-quality contraceptive products. 2,426,301 CYPs in 2014
Ethiopia
Ethiopia
DKT Ethiopia reaches remote regions, providing family planning & HIV protection. 2,906,525 CYPs in 2014
Ghana
Ghana
DKT Ghana sells a range of products and help ensure contraceptive security nationwide. 884,696 CYPs in 2014
India, Bihar
India, Bihar
DKT Janani runs a social marketing & social franchising program in India’s poorest region. 1,748,786 CYPs in 2014
India, Mumbai
India, Mumbai
DKT operates in 18 of India’s 29 and thirty percent of sales come from rural areas. 4,174,144 CYPs in 2014
Indonesia
Indonesia
DKT Indonesia is the largest private family planning program in the developing world. 7,351,171 CYPs in 2014
Mexico
Mexico
DKT Mexico concentrates on reaching poor and rural areas with high-quality & affordable condoms. 583,490 CYPs in 2014
Mozambique
Mozambique
DKT is providing a wide range of products to support family planning. 129,357 CYPs in 2014
Nigeria
Nigeria
DKT is addressing Nigeria’s high population with unmet family planning needs by targeting youth with innovative social marketing. 871,927 CYPs in 2014
Pakistan
Pakistan
DKT Pakistan’s program called Dhanak sold 1.3 million condoms and 2,800 IUDs in just 2 months of being open (translating to 24,546 CYPs). 841,804 CYPs in 2014.
Philippines
Philippines
The innovative “PopShops” bridge commodity gaps with family planning produces & services. 2,690,051 CYPs in 2014
West Africa
West Africa
Tanzania
Tanzania
DKT Tanzania anticipates providing a variety of family planning products to help serve those who lack access to contraceptives. 560 CYPs in 2014
Thailand
Thailand
DKT Thailand focuses on condoms, pills, and IUDs, reaching high-risk groups. 45,842 CYPs in 2014
Turkey
Turkey
DKT Turkey provides affordable, high-quality condoms and IUDs, with a focus on youth. 182,736 CYPs in 2014
Vietnam
Vietnam
DKT’s Vietnam program provides products nationwide, focusing on poor populations.762,029 CYPs in 2014

DKT International operates 21 programs in Mexico, Brazil, Egypt, Ghana, Ethiopia, Tanzania, Mozambique, Democratic Republic of Congo, West Africa, Turkey, India, Pakistan, Nigeria, Indonesia, Vietnam, Thailand, China, Myanmar, and the Philippines. In 2014, these programs served almost 28.2 million couples with family planning products and services.

DKT’s policies require that its contraceptives be easily affordable to low-income persons. In every country, DKT’s family planning and HIV/AIDS prevention programs price at least one brand of each family planning method within traditional affordability guidelines. Donor costs for these programs are low and declining. In 2013, the cost per couple served was $2.10. This number is low not only because of our efficiency – headquarters and fundraising cost as a percentage of the total budget is two percent – but also because our local program managers generate substantial revenues from the sales of contraceptives.

All DKT International programs use CYP (Couple Years of Protection) to measure their impact. A CYP is the estimated protection provided by contraceptive methods during a one-year period. It is based on the volume of a particular contraceptive device sold or distributed by DKT. For example, the sale or distribution of 100 condoms equals 1 CYP. Family planning programs use CYPs because they are easy to calculate from routinely collected data. CYPs also enable programs to compare the contraceptive coverage provided by different methods of family planning.

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